Food trends are governed by our drive to be individual, our desire to choose freely. We want to decide what, when, how and where we eat. Nowadays, the things a consumer eats can tell you as much about the person as what they do not eat. Health is no longer considered fate, and consumers are taking it into their own hands. This does not necessarily mean that producers need to curtail their product range. Instead, goods need to meet the demands of the market better.
PAWI scouts in London with Betty Bossi.
Our PAWI scouting day with Betty Bossi in the trendy metropolis London confirmed the following trends in the to-go food Segment:
- Curated Food
- Individualism: salad bars // soup bars
- Storytelling: handmade // transparency of the supply chain
- To-go packaging sets with cutlery and napkin
- Branding: everything that is consumed on the go must be branded.