We are nominated!
The PAWI company is one of the lucky nominees for the German Design Award 2019 in the Excellent Communications Design category.
Packaging Design for premium products is a balancing act. On the one hand, packaging should reflect the "stable" values that a brand stands for. On the other hand, the performance must offer something surprising and trigger a will-to-wish. However, strong brands with a high degree of memory and a clear profile do not need much brand in the design to make the association with the brand.
This is also evident in the nominated packaging. It contains just enough Yamasá and Davidoff to identify the brand and much more surprising to trigger consumer desirability. And that's the goal with packaging.
The German Design Award sets international standards when it comes to the most innovative design developments. Only entries that have been nominated for the German Design Award by the specialist committees of the German Design Council can participate in the competition.
The award ceremony will take place within the framework of the consumer goods fair "Ambiente" on February 8, 2019 in Frankfurt.