These days, packaging needs to do more than just look good. It’s all about brand impact, efficiency and, increasingly, sustainability. That’s precisely where we use Equinox for our individually designed packaging solutions – to print in the expanded colour range. This colour technology makes a lot possible and leaves a good impression.

What is Equinox?
Equinox is a complete solution for printing in the expanded colour range (expanded gamut printing). While classic CMYK printing (cyan, magenta, yellow, black) often requires individual special colours, Equinox works with CMYK + orange, green and violet – a total of seven colours. This allows the simulation of many special colours.

The advantages are obvious:

• More colour fidelity in the case of brand-specific shades (e.g. Pantone)
• Photorealistic print images – ideal for visually appealing packaging
• Consistent quality across different print runs
• Fewer special colours needed – this saves costs and resources by reducing the disposal of left-over inks and consumables
• Fewer chemicals used to clean the inking units