Knowledge
Impact of PPWR on PAWI: a look at the upcoming EU regulation
The PPWR (Packaging and Packaging Waste Regulation) is a new regulation from the European Union (EU). It aims to more strictly control packaging and packaging waste to sustainably reduce environmental impact. At PAWI, although we already specialize in sustainable packaging made of cardboard and paper, the impact of the PPWR Regulation is still very relevant to us. We will need to adapt to new rules, especially in terms of sustainability and recyclability. Here, we highlight the key aspects that matter to our business.
9 december 2024
Specific PPWR requirements for cardboard and paper packaging
Let’s get one thing straight: the PPWR applies to all packaging, whether for food or non-food products. Its main goal is to reduce packaging waste and promote reusable, recyclable materials. In the future, packaging must be designed to conserve resources and include a specific percentage of recycled material.
For PAWI, as a manufacturer of cardboard and paper packaging, this means we must use coatings, finishes, and adhesives more carefully. These elements can make recycling difficult. Once different materials are combined, it’s nearly impossible to separate them again.
One proposed rule still under discussion is limiting the amount of printed surface on packaging. This is intended to improve recyclability. If adopted, it would mean that only a certain percentage of each package could be printed. For us, this will be an opportunity to rethink and further improve our design approach.
Customer requirements and communication
According to the PPWR, the responsibility for compliance with the new regulations lies with the manufacturers of the products being packaged. In other words, the companies that put the packaging on the market. However, as a packaging supplier, it is our job to provide the necessary information to support our clients in fulfilling these requirements.
The PPWR will introduce extended requirements for documentation and the declaration of materials used. This transparency is crucial to ensure our clients receive the necessary data to confirm the conformity of their packaging. By clearly communicating the recyclability and sustainability of our packaging, we make a decisive contribution to ensuring smooth and efficient collaboration with our clients.
PAWI on the road to adaptation
Our company consistently pursues the goal of making our packaging and production processes sustainable and recyclable. The Science Based Targets initiative (SBTi), which we will implement soon, plays a key role here. This initiative helps us align our climate targets with the latest scientific findings while meeting the requirements of the PPWR.
The final implementation of the PPWR is planned by 2040, in line with the targets of the Paris Agreement. At PAWI, we monitor these developments very closely to be able to react to market changes in a timely and targeted manner. At the same time, we see the introduction of new, sustainable packaging solutions as a great opportunity for our company: innovative solutions enable us not only to ensure compliance with the PPWR, but also to further develop our portfolio and offer forward-looking packaging for our clients.
