Gottlieber Tropical Sensation: Premium packaging with a tropical design
For the Gottlieber Special Edition Tropical Sensation, we developed a packaging solution that translates our client’s tropical design into a functional and premium experience. Specifically, the vibrant six-colour print perfectly captures the summery flair and draws attention with its bold, intense colours. Exotic motifs and a fresh colour palette evoke memories of tropical islands and instantly create a holiday vibe.
Finishes for a premium appearance
A gloss varnish brings out the intense colours particularly effectively. Hot foil stamping also highlights selected elements. Together, these two finishes create attractive contrasts and reinforce the product’s premium positioning.
The glossy details add depth to the packaging and enhance its impact at the point of sale. At the same time, the colourful design remains clear and easy to read.
A well-designed construction with a sleeve
The carton packaging also combines functionality and aesthetics in its construction. The double-wall structure with an additional base makes the box stable yet lightweight. It reliably protects the individually wrapped wafer rolls while presenting them attractively.
A sliding sleeve serves as a practical closure. It is easy to open and completes the packaging design harmoniously. This creates a premium experience when the box is opened.
The packaging conveys the summery lightness of the special edition from the retail shelf to the moment of enjoyment. The tropical design, elegant finishes and well-designed construction form a coherent overall concept.
Licence to indulge
If even James Bond can’t resist temptation, there must be more to these Hüppen than just a tropical taste! In the new campaign videos, the secret agent sets course for Gottlieben – with a suitcase full of exotic delights and an empty stomach. With cinematic flair, an Aston Martin, and some well-known faces, the story comes to life.
Experience the Hüppen agent in action now!