At Bäckerei Grellinger in Reinach (Switzerland), customers are met with a diverse selection of artisan baked goods, exquisite confectionery treats and a wide range of first-class pastry and takeaway products. To give this extensive range a coherent identity, we gave the packaging design a standardised look.

From bread bags and shoppers to chocolate packaging, the broad spectrum of products offered by Bäckerei Grellinger now shine in unison. All of the packaging features an emblazoned logo as a central element, with the distinctive purple colour ensuring unmistakable recognition. We firmly believe that giving the range a standardised look plays a key role in success. The Grellinger brand remains down to the last bite and leaves a lasting impression on its customers.