The cardboard detergent dispenser for Sonett GmbH shows how functionality, sustainability and brand impact can be combined in one packaging solution. Instead of using conventional plastic, the dispenser is made from recycled cardboard. As a result, it reflects the ecological standards of Sonett products and offers an environmentally friendly alternative for dosing washing powder.

Delivered flat, easily assembled

The construction was developed so that the detergent dispenser can be delivered flat and stored in a space-saving way. With one simple movement, it can be transformed into a stable three-dimensional shape. This creates a practical dispenser that can be used directly in everyday life. For retail, logistics and end users, this solution offers several advantages: reduced transport volume, easy handling and a clear ecological message.

Sustainable printing and practical dosing function

Double-sided printing is an important part of the solution. The Sonett logo is clearly visible on the dispenser and accompanies the product from the retail shelf to the washing machine. This keeps the brand present in the household even after purchase. Environmentally safe printing inks were used for the double-sided print. At the same time, the construction is specifically designed for holding and dosing washing powder. As a result, the cardboard detergent dispenser combines sustainable material selection, practical functionality and a strong brand presence.

Recycled cardboard as an alternative to plastic

For Sonett, this creates a packaging solution that credibly continues the sustainable product concept. Buyers of ecological detergents receive a consistent alternative to the conventional plastic dispenser. At the same time, the project shows how cardboard can be used as a functional material beyond classic packaging applications.

With the foldable dispenser made from recycled cardboard, sustainability becomes visible, tangible and usable. The solution proves that ecological packaging concepts can be practical, brand-effective and resource-saving at the same time.