For the Biovax® Limited Collection by L’biotica, we developed an eye-catching packaging concept for micellar shampoos and regenerating hair masks. Intricate patterns and carefully selected finishes create a distinctive appearance. Different formats and clearly defined colour schemes make each product variant instantly recognisable while giving the entire haircare range a consistent visual identity.

Brilliant colours and clear product differentiation

The six-colour print brings the ornamental patterns and intense shades to life. Each product variant has its own colour scheme, while the recurring design structure ensures that it remains clearly identifiable as part of the Biovax® Limited Collection.

The different packaging formats also support product differentiation. The tall packs contain micellar shampoos, while more compact packs are used for the regenerating hair masks.

Soft-touch finish, gloss UV varnish and gold accents

A soft-touch finish gives the packaging a pleasant tactile quality. Selected areas with gloss UV varnish create a visible contrast with the surrounding surface. A gold hot-foil stamping additionally highlights selected details.

This creates an interplay of matt, glossy and metallic-looking elements. The different surface effects complement the vibrant design and reinforce the premium appearance of the haircare range.

Integrated promotional space for additional communication

The hair mask packaging features a fold-up back panel. This provides additional promotional and communication space for prominently displaying product benefits and brand information.

The result is a packaging concept that combines intense colours, different formats, selected finishes and additional communication space, ensuring clear product differentiation and strong recognition.