We are proud to have won the Swiss Packaging Award 2019 in the category "Marketing"!
An online orderable chocolate present with a personal, customizable greeting message was the starting point. The solution was converted into «Chocolettre». A visually high quality, but at the same time suitable for shipping primary packaging, which has the possibility of a retrospective card.
In the foreground was the need of the online consumer generation. A present in conjunction with a personal, emotional message that can be placed both handwritten and digitally and easily ordered online.
The jury commented as follows: "Chocolettre's three novel primary packs meet the aspects of protection, transportation and marketing (communication) required for postal delivery of food. The megatrends digitization and individualization were taken up to expand the business concept and implemented very solidly in the 4Ps. The previously unused online market in Switzerland can now be tapped, current needs such. B. personal greetings are not too short and an attractive gift packaging with chocolate presents reaches new audiences."
A smart business idea that clearly sets itself apart from other solutions with targeted personalization. The goal of a direct, personal approach was successfully implemented by sophisticated, clever packaging suitable for shipping and now rewarded with the nomination in the "Marketing" category.